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![PDF] Who you are and what they think about you : how to measure brand identity and brand image of a small design company | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/43c114c093d05425f05b4ee900b4bc906d08a0a0/14-Figure1-1.png "PDF] Who you are and what they think about you : how to measure brand identity and brand image of a small design company | Semantic Scholar")